Publicit digitale

Titre : Publicit digitale
Auteur : Maria Mercanti-Guérin
Éditeur : Dunod
ISBN-13 : 9782100758388
Libération : 2016-06-22

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La publicité digitale a considérablement évolué ces dernières années : nouveaux comportements de consommation, nouveaux outils, nouvelles technologies, nouveaux métiers. Ce marché en plein essor est aussi complexe à appréhender : Que représente le marché de la publicité digitale ? Quels sont ses leviers ? Qu’est-ce que la publicité programmatique et comment achète-t-on en RTB ? Comment utiliser les data et personnaliser les publicités ? Comment acquérir des leads ? Quelles stratégies mettre en œuvre sur les réseaux sociaux ? Quels sont les métiers et les compétences dans la publicité digitale ? L’objectif de cet ouvrage est de présenter, de manière concrète et pédagogique, tous les concepts fondamentaux et les nouvelles tendances de la publicité digitale. Chaque levier publicitaire (Search, e-mailing, affiliation, Display, réseaux sociaux) est analysé à la lumière des nouveaux acteurs, des modes d'achat et des nouvelles formes de communication. Une partie est réservée aux métiers et compétences à acquérir dans la publicité digitale.

ISBP

Titre : ISBP
Auteur :
Éditeur :
ISBN-13 : 9284201888
Libération : 2013

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A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de ISBP Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Active Directory

Titre : Active Directory
Auteur : Brian Desmond
Éditeur : "O'Reilly Media, Inc."
ISBN-13 : 9781449369866
Libération : 2013-04-11

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Organize your network resources by learning how to design, manage, and maintain Active Directory. Updated to cover Windows Server 2012, the fifth edition of this bestselling book gives you a thorough grounding in Microsoft’s network directory service by explaining concepts in an easy-to-understand, narrative style. You’ll negotiate a maze of technologies for deploying a scalable and reliable AD infrastructure, with new chapters on management tools, searching the AD database, authentication and security protocols, and Active Directory Federation Services (ADFS). This book provides real-world scenarios that let you apply what you’ve learned—ideal whether you’re a network administrator for a small business or a multinational enterprise. Upgrade Active Directory to Windows Server 2012 Learn the fundamentals, including how AD stores objects Use the AD Administrative Center and other management tools Learn to administer AD with Windows PowerShell Search and gather AD data, using the LDAP query syntax Understand how Group Policy functions Design a new Active Directory forest Examine the Kerberos security protocol Get a detailed look at the AD replication process

International Trade and Agriculture

Titre : International Trade and Agriculture
Auteur : Won W. Koo
Éditeur : John Wiley & Sons
ISBN-13 : 9780470759165
Libération : 2008-04-15

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Won W. Koo A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de International Trade and Agriculture Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Escribe habla seduce

Titre : Escribe habla seduce
Auteur : Mónica Pérez de las Heras
Éditeur : LID Editorial
ISBN-13 : 9788483567142
Libération : 2013-04-01

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¿Sabes cuántas personas han muerto en el mundo por hablar en público? Si crees que la respuesta es «ninguna», te equivocas. William Henry Harrison, noveno presidente de Estados Unidos (1773-1841), falleció después de dar su discurso de investidura. Los hechos sucedieron así: cuentan que pronunció su alocución del 4 de marzo sin estar lo suficientemente abrigado, por lo que murió un mes después... de neumonía. Hoy en día para casi el 90% de las profesiones se necesita hablar en público. Si eres emprendedor, es imprescindible que sepas hacer una efectiva y breve presentación para explicar cómo es tu empresa y venderte a posibles clientes (es lo que se viene llamando conversación del ascensor o elevator pitch). Si eres un profesional que pronuncia conferencias, conocer cómo se hace un Pecha Kucha es básico para aprender a sintetizar y controlar los tiempos. Si eres periodista tu oportunidad está en saber escribir discursos con Programación Neurolingu ̈ística (PNL), un trabajo de presente y futuro. Si diseñas presentaciones visuales para ti o para otros tienes que estar a la última en cuanto a tendencias de comunicación. Y, si no empleas la oratoria en tu vida profesional, en la personal también encontrarás oportunidades para utilizarla: en un brindis en una boda, al defender tu punto de vista ante la comunidad de vecinos o hacer una pregunta en un debate.

Strategic Intelligence Management

Titre : Strategic Intelligence Management
Auteur : Babak Akhgar
Éditeur : Butterworth-Heinemann
ISBN-13 : 9780124072190
Libération : 2013-01-17

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Strategic Intelligence Management introduces both academic researchers and law enforcement professionals to contemporary issues of national security and information management and analysis. This contributed volume draws on state-of-the-art expertise from academics and law enforcement practitioners across the globe. The chapter authors provide background, analysis, and insight on specific topics and case studies. Strategic Intelligent Management explores the technological and social aspects of managing information for contemporary national security imperatives. Academic researchers and graduate students in computer science, information studies, social science, law, terrorism studies, and politics, as well as professionals in the police, law enforcement, security agencies, and government policy organizations will welcome this authoritative and wide-ranging discussion of emerging threats. Hot topics like cyber terrorism, Big Data, and Somali pirates, addressed in terms the layperson can understand, with solid research grounding Fills a gap in existing literature on intelligence, technology, and national security

Police Detectives in History 1750 1950

Titre : Police Detectives in History 1750 1950
Auteur : Clive Emsley
Éditeur : Ashgate Publishing, Ltd.
ISBN-13 : 0754639487
Libération : 2006

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Tracing hitherto unexplored aspects of the evolution of official detective agencies between the late eighteenth and the twentieth century, this is the first book to discuss detective agencies in a variety of national contexts, including England, France, the U.S.A, New Zealand, and Germany. The comparative studies included in this collection provide new insights into the development of both plainclothes policing and law enforcement in general, illuminating the historical importance of bureaucratic and administrative changes that occurred within the state system.

Every Inch a Woman

Titre : Every Inch a Woman
Auteur : Carellin Brooks
Éditeur : UBC Press
ISBN-13 : 9780774841474
Libération : 2011-11-01

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What makes the textual image of a woman with a penis so compelling, malleable, and persistent? The phallic woman can be a ribald joke, a fantastical impossibility, a masculine usurper, an ultimately unthreatening sexual style, an interrogation into the I of the author, or an examination of female culpability. Every Inch a Woman takes note of a proliferation of phallic feminine figures in disparate North American and European texts from the end of the nineteenth century onward. Carellin Brooks traces this phallic-woman motif backward to the sexological case study, and forward to newspaper accounts of testosterone-taking third-sexers. Brooks examines both high and low literature, pornography, postmodern theory, and writing.

Fundamentals of Turfgrass Management

Titre : Fundamentals of Turfgrass Management
Auteur : Nick E. Christians
Éditeur : John Wiley & Sons
ISBN-13 : 9781119205562
Libération : 2016-10-24

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The classic turfgrass management handbook, updated with new developments in the field Fundamentals of Turfgrass Management is the bestselling guide with expert coverage of basic turfgrass science and all aspects of practical care. Now in its fifth edition, this industry favorite offers the latest information on growth, nutrition, herbicides, insecticides, and fungicides, as well as new chapters discussing shade stress and light requirements and the benefits of turf. Though written at an introductory level, this book provides experienced turf managers with the most current thinking and new developments in wide range of topics, such as fertilization, grass selection, pest management, plant growth regulators, sports turf management practices, soil testing, and water quality. For students and experienced professionals alike, this book provides a thorough and well-rounded reference with everyday utility. Today’s turf managers must have detailed knowledge of agronomy, botany, entomology, horticulture, pathology, and business management. This book brings these diverse fundamentals together into a single volume and will help you to: Master the art and science of turfgrass care, cultivation, and management Learn best practices for mowing, fertilizing, soil health, irrigation, and more Identify, manage, and control insect, disease, and weed pests Examine the professional management of sports turf, golf courses, lawns, and sod Turf management is a $70 billion industry that reaches into sports, tourism, land management, real estate, and more. The care and maintenance of high quality turf requires careful consideration and monitoring of many variables, and both strategic planning and quick action are needed to stay ahead of threats from weather, pests, traffic, and more. Fundamentals of Turfgrass Management provides clear guidance and comprehensive coverage of all aspects of the industry, with the latest information all turf managers need to know.

Teaching Media in Primary Schools

Titre : Teaching Media in Primary Schools
Auteur : Cary Bazalgette
Éditeur : SAGE
ISBN-13 : 9781446247907
Libération : 2010-09-21

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Children growing up in the 21st century need to understand the full range of media available to them, both as sources of information and entertainment, and as a means of communicating and sharing ideas. Embedded in the primary curriculum, media education enables children to become more fully literate for the digital age. Grounded in best classroom practice, this book aims to help you think about the role of media in children's lives, and to teach about media effectively in your classroom. Three dimensions of media education for the 3-11 age range are highlighted : children's own cultural experiences, the development of critical awareness, and opportunities for creative expression. The chapters are written by literacy advisors, leading academics, teacher-trainers and classroom practitioners. Topics covered include: - understanding children's relationships with media and how to build on these constructively - getting to grips with "multimodality" - developing children's critical skills through watching and analysing moving image media - broadening children's experiences of different kinds of media and their media literacy - creative media activities that promote imaginative thinking and decision-making - the importance of social networking and social media and how to use these in the classroom In an increasingly digital world, media education is an essential part of good teaching, not just as a tool to teach the more traditional aspects of the curriculum, but in its own right as an essential part of literacy. This book is relevant to all teachers working in Primary schools, and will be particularly helpful for Literacy Co-ordinators.