Le plan de communication 4 me dition

Titre : Le plan de communication 4 me dition
Auteur : Thierry Libaert
Éditeur : Dunod
ISBN-13 : 9782100600274
Libération : 2013-05-22

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Le plan est le pivot central de la communication de l’entreprise : il en indique les objectifs, définit les messages, sélectionne les cibles, délimite les moyens. Pratique et didactique, cet ouvrage constitue un guide d’élaboration du plan de communication. •Comment rédiger un plan de communication ? •Comment le faire reconnaître dans l’entreprise ? •Comment le piloter et le mettre en oeuvre ? Cette 4e édition, entièrement actualisée, propose des conseils, des avis d’experts et des modèles de plans de communication thématiques : interne, financière, de crise, de développement durable... Elle est accompagnée de compléments en ligne offrant des outils supplémentaires pour concevoir efficacement un plan de communication. Cet ouvrage de référence s’adresse aux cadres des organisations ainsi qu’aux étudiants en communication. LES + Une pédagogie fondée sur vingt années d’expérience dans la pratique de la communication Intégration du rôle des réseaux sociaux dans la stratégie de communication

Marketing Management

Titre : Marketing Management
Auteur : Philip Kotler
Éditeur : Scarborough, Ont. : Prentice Hall Canada
ISBN-13 : 0131257250
Libération : 1995-01-01

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Philip Kotler A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Marketing Management Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

Strategic Reputation Risk Management

Titre : Strategic Reputation Risk Management
Auteur : J. Larkin
Éditeur : Springer
ISBN-13 : 9780230511415
Libération : 2002-10-30

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Reputation is a commercially valuable asset. This book focuses upon how enhanced reputation can contribute to commercial asset management through increased share price premium and competitive performance, while reputation loss can significantly erode the ability of the business to successfully retain market share, maximise shareholder value, raise finance, manage debt and remain independent. It provides practical models and checklists designed to plan reputation management and risk communication strategies.

The Conversation Company

Titre : The Conversation Company
Auteur : Steven Van Belleghem
Éditeur : Kogan Page Publishers
ISBN-13 : 9780749464745
Libération : 2012-05-03

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Research shows that consumer conversations, client happiness and empowered employees are the pillars of growth in a successful company. However, many organizations make decisions that contradict these findings and hamper their prospects of expansion. The Conversation Company will help your organization become a business in which people are the key driver of growth, sharing engaging content and building the company's culture and business objectives. People now expect any brand to have a human 'face' and you need to define a clear set of values for both employees and customers, incorporating them in your marketing so that all company communication reflects the DNA of your organization. Based on solid research and including interviews and case studies of companies such as Zappos, Kodak, Nokia and Microsoft, The Conversation Company is the key to sustainable success.

Competitive Advantage

Titre : Competitive Advantage
Auteur : Michael E. Porter
Éditeur : Simon and Schuster
ISBN-13 : 9781416595847
Libération : 2008-06-30

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Now beyond its eleventh printing and translated into twelve languages, Michael Porter’s The Competitive Advantage of Nations has changed completely our conception of how prosperity is created and sustained in the modern global economy. Porter’s groundbreaking study of international competitiveness has shaped national policy in countries around the world. It has also transformed thinking and action in states, cities, companies, and even entire regions such as Central America. Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the first theory of competitiveness based on the causes of the productivity with which companies compete. Porter shows how traditional comparative advantages such as natural resources and pools of labor have been superseded as sources of prosperity, and how broad macroeconomic accounts of competitiveness are insufficient. The book introduces Porter’s “diamond,” a whole new way to understand the competitive position of a nation (or other locations) in global competition that is now an integral part of international business thinking. Porter's concept of “clusters,” or groups of interconnected firms, suppliers, related industries, and institutions that arise in particular locations, has become a new way for companies and governments to think about economies, assess the competitive advantage of locations, and set public policy. Even before publication of the book, Porter’s theory had guided national reassessments in New Zealand and elsewhere. His ideas and personal involvement have shaped strategy in countries as diverse as the Netherlands, Portugal, Taiwan, Costa Rica, and India, and regions such as Massachusetts, California, and the Basque country. Hundreds of cluster initiatives have flourished throughout the world. In an era of intensifying global competition, this pathbreaking book on the new wealth of nations has become the standard by which all future work must be measured.

The Quick And Easy Way To Effective Speaking

Titre : The Quick And Easy Way To Effective Speaking
Auteur : Dale Carnegie
Éditeur : Random House
ISBN-13 : 9781446490808
Libération : 2011-09-30

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Good public speakers are made, not born - or so thinks Dale Carnegie, the pioneer of personal business skills. Yet business, social and personal satisfaction depend heavily upon a person's ability to communicate clearly. Public speaking is an important skill which anyone can acquire and develop. It is also the very best method of overcoming self-consciousness and building confidence, courage and enthusiasm. This classic, well established title has been called 'the most brilliant book of its kind'. It takes you step by step through: -Acquiring basic public speaking skills -Building confidence -Speaking effectively the quick and easy way -Earning the right to talk -Vitalising your talk -Sharing the talk with the audience as well as organisation and presentation skills

Probability Space

Titre : Probability Space
Auteur : Nancy Kress
Éditeur : Tor Books
ISBN-13 : 9781466825253
Libération : 2004-01-05

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Nancy Kress cemented her reputation in SF with the publication of her multiple-award–winning novella, "Beggars in Spain," which became the basis for her extremely successful Beggars Trilogy (comprising Beggars in Spain, Beggars and Choosers, and Beggars Ride). And now she brings us Probability Space, the conclusion of the trilogy that began with Probability Moon and then Probability Sun, which is centered on the same world as Kress's Nebula Award-winning novelette, "Flowers of Aulit Prison." The Probability Trilogy has already been widely recognized as the next great work by this important SF writer. In Probability Space, humanity's war with the alien Fallers continues, and it is a war we are losing. Our implacable foes ignore all attempts at communication, and they take no prisoners. Our only hope lies with an unlikely coalition: Major Lyle Kaufman, retired warrior; Marbet Grant, the Sensitive who's involved with Kaufman; Amanda, a very confused fourteen-year-old girl; and Magdalena, one of the biggest power brokers in all of human space. As the action moves from Earth to Mars to the farthest reaches of known space, with civil unrest back home and alien war in deep space, four humans--armed with little more than an unproven theory--try to enter the Fallers' home star system. It's a desperate gamble, and the fate of the entire universe may hang in the balance. At the Publisher's request, this title is being sold without Digital Rights Management Software (DRM) applied.

School Blues

Titre : School Blues
Auteur : Daniel Pennac
Éditeur : Quercus Books
ISBN-13 : 9781742629537
Libération : 2011-01-01

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Daniel Pennac has never forgotten what it was like to be a very unsatisfactory student, nor the day one of his teachers saved his life by assigning him the task of writing a novel. This was the moment Pennac realized that no-one has to be a failure for ever.In School Blues, Pennac explores the many facets of schooling: how fear makes children reject education; how children can be captivated by inventive thinking; how consumerism has altered attitudes to learning. Haunted by memories of his own turbulent time in the classroom, Pennac enacts dialogues with his teachers, his parents and his own students, and serves up much more than a bald analysis of how young people are consistently failed by a faltering system.School Blues is not only universally applicable, but it is unquestionably a work of literature in its own right, driven by subtlety, sensitivity and a passion for pedagogy, while embracing the realities of contemporary culture.

Discipline and group management in classrooms

Titre : Discipline and group management in classrooms
Auteur : Jacob Sebatian Kounin
Éditeur :
ISBN-13 : UOM:39015004798677
Libération : 1970

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Jacob Sebatian Kounin A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de Discipline and group management in classrooms Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.

The Management Control Function

Titre : The Management Control Function
Auteur : Robert Newton Anthony
Éditeur :
ISBN-13 : UCSD:31822004926630
Libération : 1988

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Robert Newton Anthony A été écrit sous une forme ou une autre pendant la plus grande partie de sa vie. Vous pouvez trouver autant d'inspiration de The Management Control Function Aussi informatif et amusant. Cliquez sur le bouton TÉLÉCHARGER ou Lire en ligne pour obtenir gratuitement le livre de titre $ gratuitement.