L art de la guerre digitale
Dans le monde post-révolution numérique, les internautes sont armés de nouveaux moyens qui dissolvent les techniques traditionnelles du marketing, de la communication, du lobbying. Capables de ruiner des réputations, de mettre en péril des filières, de redistribuer les pouvoirs entre citoyens, médias, scientifiques, politiques..., les consommateurs augmentés du web 3.0 deviennent de sérieux adversaires. Aux entreprises de redéfinir leur stratégie, leur business model, leur approche du consommateur, pour remporter cette guerre insidieuse, en usant de ruse, de connaissance intime du terrain et de soft power à la manière des « nouveaux barbares » (Netflix, AirBnB, Tesla, Uber...). L’auteur revisite ainsi les préceptes des grands stratèges pour démontrer comment une organisation peut survivre, voire dominer, à l’ère digitale. Elle alerte sur les dangers et enjeux de la guerre économique et idéologique à l’ère du web 3.0 et partage son savoir-faire en s’appuyant sur des anecdotes personnelles, des cas concrets (Aviva, Free, General Electric, Isover, Leroy Merlin, LinkedIn, Nestlé, SNCF...) et des éléments de méthode.
The Art of War
Machiavelli's revolutionary 1520 work clearly states and discusses military organization and strategy: handling recruitment and weapons, motivating troops, demoralizing enemies, and achieving tactical and strategic advantages.
The Great Game
For nearly a century the two most powerful nations on earth, Victorian Britain and Tsarist Russia, fought a secret war in the lonely passes and deserts of Central Asia. Those engaged in this shadowy struggle called it 'The Great Game', a phrase immortalized by Kipling. When play first began the two rival empires lay nearly 2,000 miles apart. By the end, some Russian outposts were within 20 miles of India. This classic book tells the story of the Great Game through the exploits of the young officers, both British and Russian, who risked their lives playing it. Disguised as holy men or native horse-traders, they mapped secret passes, gathered intelligence and sought the allegiance of powerful khans. Some never returned. The violent repercussions of the Great Game are still convulsing Central Asia today.
The Internet Galaxy
Castells helps us understand how the Internet came into being and how it is affecting every area of human life. This guide reveals the Internet's huge capacity to liberate, but also its possibility to exclude those who do not have access to it.
How did the Grateful Dead use its fanatical following to build a $100 millionbrand that still thrives today? How did upstart Boston Beer Company--makers of Sam Adams--prevail over rival Anheuser-Busch without an advertising budget? And how did lams create the premium pet food market and leap from $16 million to $600 million in sales in just fifteen years, while charging twice the price of competitor Ralston-Purina? The answer: radical marketing. In this fresh, provocative book, Sam Hill and Glenn Rifkin identify the mar-keting strategies that have enabled ten innovative companies to emerge asindustry leaders. What do these organizations have in common? Each is intune emotionally with its customer base, allowing them to glean superior marketing insight without spending millions of dollars. Each is more focused on the big picture--growth and expansion--rather than short-term profits. And,despite their current success, each started out with little more than a passion for their product. Engrossing, informative, and invaluable, Radical Marketing demonstrates how any company, large or small, can achieve unprecedented success through inventive and revolutionary tactics.
Handbook on the Digital Creative Economy
Digital technologies have transformed the way many creative works are generated, disseminated and used. They have made cultural products more accessible, challenged established business models and the copyright system, and blurred the boundary between producers and consumers. This unique resource presents an up-to-date overview of academic research on the impact of digitization in the creative sector of the economy. In 37 chapters, this coherent volume brings together contributions by experts on many aspects of digitization in the creative industries. With its interdisciplinary approach and detailed studies of digitization in the arts, media and cultural industries, the Handbook provides accessible material for a range of courses. It will be thought-provoking reading for academics, researchers, students and policy-makers interested in progress in the creative economy.
William Faulkner and Joan Williams
This work looks closely at the relationship between William Faulkner and Memphis novelist Joan Williams. Their story is significant not only in its depth but also in the years of their primary involvement, 1949-1953--a period over which Faulkner won both the Nobel Prize and a National Book Award. This is the first book-length study of the Faulkner-Williams relationship, and the first truly attentive consideration of Joan Williams, her impressions of Faulkner, and her commitment to writing. Until now, Williams, an acclaimed novelist, was an "outside" woman in Faulkner's life. Their affair and friendship is worthy of its own story. Included here are extensive interviews with Williams conducted over several years about her relationship with Faulkner, their correspondence, and discussions of both his work and her own. It includes all of Williams's letters to Faulkner and his letters, either directly reproduced or paraphrased.
The Picture of Dorian Gray
Celebrated novel involves a handsome young Londoner who sinks into a life of depravity. His body retains perfect youth and vigor while his recent portrait reflects the ravages of his crime and sensuality.
The mythic community created within these poems is populated with larger-than-life characters: lovers, murderers, musicians, and muses. Winner of the Archibald Lampman Award for Poetry, Whylah Falls has inspired a drama, a stage play, and a feature film, One Heart Broken into Song. This Tenth Anniversary Edition includes "Apocrypha" - a section of previously unpublished poems - and an introduction by Clarke.