100 Visual Ideas 1000 Great Ads

Titre : 100 Visual Ideas 1000 Great Ads
Auteur : Joe La Pompe
Éditeur : Gestalten Verlag
ISBN-13 : 3899554620
Libération : 2012

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The fine art of advertising is moving billions in currency and turns the masses into happy consumers. The not-so secret visual language behind successful ad-campaigns is now revealed by French blogger and undercover advertising expert Joe La Pompe. He selected 100 popular visual ideas and recurring subjects in the world of commercials-from symbols, great names from history or fiction, to themes in a variety of ways. This international survey offers insight as well as inspiration and allows the reader to better understand the power of visual seduction.

Fail Fast Fail Often

Titre : Fail Fast Fail Often
Auteur : Ryan Babineaux
Éditeur : Penguin
ISBN-13 : 9780698146549
Libération : 2013-12-26

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"Bold, bossy and bracing, Fail Fast, Fail Often is like a 200-page shot of B12, meant to energize the listless job seeker." —New York Times What if your biggest mistake is that you never make mistakes? Ryan Babineaux and John Krumboltz, psychologists, career counselors, and creators of the popular Stanford University course “Fail Fast, Fail Often,” have come to a compelling conclusion: happy and successful people tend to spend less time planning and more time acting. They get out into the world, try new things, and make mistakes, and in doing so, they benefit from unexpected experiences and opportunities. Drawing on the authors’ research in human development and innovation, Fail Fast, Fail Often shows readers how to allow their enthusiasm to guide them, to act boldly, and to leverage their strengths—even if they are terrified of failure.


Titre : Infographics
Auteur : Jason Lankow
Éditeur : John Wiley & Sons
ISBN-13 : 9781118421598
Libération : 2012-09-21

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Transform your marketing efforts through the power of visual content In today's fast-paced environment, you must communicate your message in a concise and engaging way that sets it apart from the noise. Visual content—such as infographics and data visualization—can accomplish this. With DIY functionality, Infographics: The Power of Visual Storytelling will teach you how to find stories in your data, and how to visually communicate and share them with your audience for maximum impact. Infographics will show you the vast potential to using the communication medium as a marketing tool by creating informative and shareable infographic content. Learn how to explain an object, idea, or process using strong illustration that captures interest and provides instant clarity Discover how to unlock interesting stories (in previously buried or boring data) and turn them into visual communications that will help build brands and increase sales Use the power of visual content to communicate with and engage your audience, capture attention, and expand your market.


Titre : Goliath
Auteur : Max Blumenthal
Éditeur : Nation Books
ISBN-13 : 9781568589725
Libération : 2013-10-01

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In Goliath, New York Times bestselling author Max Blumenthal takes us on a journey through the badlands and high roads of Israel-Palestine, painting a startling portrait of Israeli society under the siege of increasingly authoritarian politics as the occupation of the Palestinians deepens. Beginning with the national elections carried out during Israel's war on Gaza in 2008-09, which brought into power the country's most right-wing government to date, Blumenthal tells the story of Israel in the wake of the collapse of the Oslo peace process. As Blumenthal reveals, Israel has become a country where right-wing leaders like Avigdor Lieberman and Bibi Netanyahu are sacrificing democracy on the altar of their power politics; where the loyal opposition largely and passively stands aside and watches the organized assault on civil liberties; where state-funded Orthodox rabbis publish books that provide instructions on how and when to kill Gentiles; where half of Jewish youth declare their refusal to sit in a classroom with an Arab; and where mob violence targets Palestinians and African asylum seekers scapegoated by leading government officials as "demographic threats." Immersing himself like few other journalists inside the world of hardline political leaders and movements, Blumenthal interviews the demagogues and divas in their homes, in the Knesset, and in the watering holes where their young acolytes hang out, and speaks with those political leaders behind the organized assault on civil liberties. As his journey deepens, he painstakingly reports on the occupied Palestinians challenging schemes of demographic separation through unarmed protest. He talks at length to the leaders and youth of Palestinian society inside Israel now targeted by security service dragnets and legislation suppressing their speech, and provides in-depth reporting on the small band of Jewish Israeli dissidents who have shaken off a conformist mindset that permeates the media, schools, and the military. Through his far-ranging travels, Blumenthal illuminates the present by uncovering the ghosts of the past—the histories of Palestinian neighborhoods and villages now gone and forgotten; how that history has set the stage for the current crisis of Israeli society; and how the Holocaust has been turned into justification for occupation. A brave and unflinching account of the real facts on the ground, Goliath is an unprecedented and compelling work of journalism.

The Summer of Us

Titre : The Summer of Us
Auteur : Holly Chamberlin
Éditeur : Kensington Publishing Corp.
ISBN-13 : 9780758278777
Libération : 2012-06-05

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The little beach house on Martha's Vineyard has a rickety porch and no closets, but the gorgeous location is unbeatable--and more than enough to entice three total strangers into a house share for the summer. . . At first, the only thing Gincy, Danielle, and Clare have in common is a desire to spend weekends away from the city. No-nonsense Gincy has worked hard to leave her small-town childhood behind. Danielle grew up with every advantage and is looking for a husband who'll fit neatly into her pampered life, while Clare is enjoying a last burst of independence before marrying her ambitious fiancé. Yet lazy beach days and warm, conversation-filled nights forge an unexpected connection. And over the course of one eventful summer, Gincy, Danielle, and Clare will discover that friendship isn't always measured in how well you know a person's past--but in opening each other's eyes to everything the future could hold. . . "Nostalgia over real-life friendships lost and regained pulls readers into the story." –USA Today on Summer Friends "It does the trick as a beach book and provides a touristy taste of Maine's seasonal attractions." --Publishers Weekly on The Family Beach House

101 Unuseless Japanese Inventions

Titre : 101 Unuseless Japanese Inventions
Auteur : Kenji Kawakami
Éditeur : W. W. Norton & Company
ISBN-13 : 0393313697
Libération : 1995

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From the land of the rising sun come strangely practical and utterly eccentric inventions for a life of ease--and hilarity. These thought-provoking inventions have taken Japan by storm. From the Bath Body Suit, in which one can bathe without having to dry off, to the Backscratching tee shirt with grid, every item has actually been manufactured to the highest standards and fully tested. Over 100 color photos.

A Life s Music

Titre : A Life s Music
Auteur : Andreï Makine
Éditeur : Hachette UK
ISBN-13 : 9781444716740
Libération : 2003-06-09

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In a snowbound railway station deep in the Soviet Union, a stranded passenger comes across an old man playing the piano in the dark, silent tears rolling down his cheeks. Once on the train to Moscow he begins to tell his story: a tale of loss, love and survival that movingly illustrates the strength of human resilience.

Escape to Hell and Other Stories

Titre : Escape to Hell and Other Stories
Auteur : Muammar Qaddafi
Éditeur : Stanke
ISBN-13 : STANFORD:36105073262219
Libération : 1998-01

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A collection of short stories including "The City," "The Suicide of the Astronaut," and "Prayer on the Last Friday", and four essays

Big Book of Buds Greatest Hits

Titre : Big Book of Buds Greatest Hits
Auteur : Ed Rosenthal
Éditeur : Quick American Archives
ISBN-13 : 1936807327
Libération : 2016-09-13

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In this compilation of the highly successfulBig Book of Buds series, Guru of Ganja Ed Rosenthal features 95 varieties of marijuana. Pulled from the dizzying array of over 400 strains, here are the very best varieties that have made gardening easier and the results more predictable. These "Greatest Hits” are the strains planted crop after crop, and recognized worldwide for their contribution to the diversity of the cannabis plant. TheBig Book of Buds series is the most respected marijuana strain guide and is used by connoisseurs and growers to identify and compare the best varieties for different tastes and garden situations. Along with full-color photographs each review describes the cultivation preferences, parentage, aroma, and the high helping readers identify exactly what they want to grow and consume. Cumulatively over 150,000 copies have been sold. The metallic toned cover ofBig Book of Buds Greatest Hits conveys the sense of value contained within the pages -- award-winning cannabis strains defining and celebrating an amazingly versatile plant.

Andrew Jackson and the Miracle of New Orleans

Titre : Andrew Jackson and the Miracle of New Orleans
Auteur : Brian Kilmeade
Éditeur : Penguin
ISBN-13 : 9780735213258
Libération : 2017-10-24

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Another pop history pageturner from the New York Times bestselling authors of George Washington's Secret Six and Thomas Jefferson and the Tripoli Pirates. When the British fought the young United States during the War of 1812, they knew that taking the mouth of the Mississippi River was the key to crippling their former colony. Capturing the city of New Orleans and stopping trade up the river sounded like a simple task--New Orleans was far away from Washington, out of sight and out of mind for the politicians. What the British didn't count on was the power of General Andrew Jackson. A formidable military leader with a grudge against the British and a heart for the common man, he rallied the divided inhabitants of New Orleans, bringing together Frenchmen, Native Americans, freed slaves, pirates, and Kentucky woodsmen. In their now trademark fashion, Kilmeade and Yaeger will trace the development of Jackson's character and bring the reader to the scenes of one of the most pivotal--and surprising--battles in American history.